Air
Jordan
XXX
Client: Nike / AKQA
When our attractive friends @ AKQA needed a high-touch, responsive, internationalized site built to tell the story of the 30th Air Jordan sneaker, they gave us a call. This experience tells the shoe’s making-of story and highlights NBA phenom Russell Westbrook... with beautiful animations... in nine languages... and no text orphans...
The Air Jordan XXX site was published in nine languages. We used the Google Translate formula in Google Sheets to initially stub out copy and begin adjusting page layouts for the different languages. This was replaced with proper idiomatic translations in the final product. Scrolling — and any corresponding visual changes — was accomplished using a forked version of Slick.